Cardiovascular disease (CVD) causes premature mortality and morbidity with significant individual and health system impact. This session will discuss ‘clinical effectiveness’ as a novel approach for addressing CVD, focusing on hypertension. It will showcase work undertaken in North West London with a specific pharmacy workstream utilising population health approaches to improve outcomes, system connection and equity gains to address health inequalities. It highlights exemplar integrated working for place-based patient care.

Attendees will:

• Gain understanding of clinical effectiveness as a model for integrated working driving high quality care
• Hear about multisystem working and the role of pharmacy to target population health
• Hear about strengthening integration and place based working