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CPC 2026 Content Programme

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Using a behaviour change intervention to reduce carbon emissions from medicines

09 May 2026
Strategy & Policy Forum
The session will provide an overview for a research project which used behavioural science to develop an intervention to reduce prescribing of liquid Amoxicillin. This is important and liquid Amoxicillin releases approximatley three times the amount of carbon as capsules, is much more expensive and has worse treatment adherence compared to Amoxicillin capsules. Attendees will gain an understanding of simple and effective techniques to change prescribing behaviours.
Speakers
Adam Pattison Rathbone, Lecturer in Clinical and Social Pharmacy - Newcastle University

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