We allow third party advertisers to show you advertising on our sites. Third party ad servers may use cookies to control certain routine advertising concerns such as making sure that you do not see the same ad too many times or that the ads are shown in the format best suited for your browser. Advertising may also be targeted: You may be shown ads based on certain demographic information which we provide, for example, the size of the company you work for or your professional responsibilities. Advertisers may also use third party ad servers to target you based on an anonymous but unique profile on your online behaviour across a number of unaffiliated websites, a method known as online behavioural advertising. Advertisers may even place their own cookies on our sites. You can find more information about each ad server’s practices by reviewing its privacy policies, for our sites, DoubleClick and
Google AdSense or visiting
www.youronlinechoices.uk.
We may use certain demographic information to enable third party ad servers (see below) to show you ads based on information about you in your business capacity, for example, your title within a company or the size of that company.
Finally, we ask both ad servers, DoubleClick and Google AdSense, to use their cookies on our sites to identify you as you leave and then to show you one of our own ads later, as you visit another site. This relatively simple process is known as re-targeting.