icesupp  was launched in August 2024

icesupp is a frozen nutritional supplement, enriched with key vitamins, minerals, protein and calories, created to provide an easy-to-consume source of nutrition.

The idea for icesupp was born when its creator Amy Smith saw how her father struggled to eat or consume existing supplements during his cancer treatment - as the majority of the ‘ready to drink’ supplements are highly concentrated, with a thick consistency that can be difficult to consume.

She decided to create something that would combine the nutritional elements of a supplement shake with the more palatable form of a soothing iced refreshment.

 
Amy and her partner Rob Upton worked with Reading University’s Food Science Department and a team of specialist advisors including dietitians, oncologists and a GP to create their unique, first-to-market product, which comes in two flavours – Mango & Passionfruit and Mixed Berries. 
 

Each 86ml supplement pouch contains 5g of protein, 2.5g of fibre and 150 calories - helping those who are struggling to eat to build strength and energy through essential nutrients. A box of 12 products costs £23.75 from icesupp or Amazon. The products are shipped in ambient liquid form to be frozen at home or in the setting used, to conveniently deliver the soothing sorbet-like iced consistency.

They were created with cancer patients in mind but are already being used very successfully in care homes across the UK and at Great Ormond Street Hospital. BAPEN’s Malnutrition and Nutritional Care Survey states that (48%) of adults screened across UK health and care settings were at risk of disease-related malnutrition and these products will help these adults, as well as children, get essential nutrients.