In today’s rapidly evolving digital landscape, the role of pharmacists is extending beyond traditional practice. Join Yasir, founder of MicroPharm and content creator, as he shares his journey from the hospital pharmacy to engaging with digital platforms for health education. In this talk, Yasir will reflect on his collaborations with organisations such as the World Health Organisation (WHO) and CHAIN for Antimicrobial Resistance (AMR). He will discuss how these experiences have shaped his approach to addressing significant health issues and advocating for effective solutions. Yasir will also share insights from his experiences speaking at Google and partnering with YouTube Health, illustrating how digital tools can enhance professional expertise and reach a wider audience. He will offer practical advice for pharmacists interested in leveraging digital media to share knowledge, influence health behaviours, and contribute to the broader healthcare dialogue. This session will provide valuable perspectives on adapting to the digital age, contributing to health initiatives, and expanding professional influence. Whether you’re exploring digital media or looking to understand its role in modern healthcare, this talk offers practical insights and inspiration.

Learning Outcomes: Understand Effective Collaboration: Gain insights into how partnerships with organisations like the WHO and CHAIN for AMR can enhance your ability to address critical health issues and contribute to global health initiatives. Leverage Digital Platforms: Learn how to utilise digital tools and platforms, such as Google and YouTube Health, to expand your professional reach, share valuable health information, and engage with a broader audience effectively. Apply Content Creation Strategies: Acquire practical tips and strategies for creating impactful digital content that can influence health behaviours, educate the public, and elevate your role as a pharmacist in the digital space.