Prof Stephen Bazire: Honorary Professor at the School of Pharmacy, University of East Anglia in Norwich, and a Director of Mistura Enterprise (trading as Choice and Medication® and MaPPs 2®). Previously Chief Pharmacist for Norfolk mental health services (1986-2011) and then Consultant Pharmacist in Medicines Management until retiring from the NHS in 2015. Speaker honorarium from ROVI. Non-relevant declarations will be on the first slide.