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Tony Avery

Tony Avery

National Clinical Director for Prescribing, NHS England and NHS Improvement
Tony is the first National Clinical Director for Prescribing for NHS England and NHS improvement. He is a GP based in Nottingham, Professor of Primary Health Care at the University of Nottingham, and an NIHR Senior Investigator. He has over 30 years’ experience of research and policy work in the field of prescribing and patient safety. He has led a number of studies investigating the frequency, nature and causes of medication problems in the NHS, and has developed and implemented several medication safety interventions, including the pharmacist-led PINCER intervention which has reduced hazardous prescribing in primary care.


Lead Education Partner

  • CPPE
  • Morph


Education Partner

  • BOPA
  • BPNG
  • CMHP
  • Health Education England


Education Partner

  • NHS England and NHS Improvement
  • NHS Digital
  • NHSx
  • PTOC
  • GPHC


Education Partner

  • NPPG
  • PCPA
  • PDA
  • Pharmacist Support
  • RPUK
  • SPS


Education Partner

  • Soar Beyond
  • NHCA
  • PrescQIPP
  • Pharmacy Declares
  • GHP and RPS


Media Partner

  • C&D
  • PDA
  • PrescQIPP
  • Scottish Healthcare Review
  • Welsh Healthcare Review
  • NI Healthcare Review
  • Prescriber


Nominated Charity

  • Pharmacist Support


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