Connect 2 Cleanrooms
It's a great, fun show, really interactive, lots of people who are really interested in hearing about all our services. We're really here to promote that we have been awarded an NHS Framework for supplying pharmacy ascetic units in the south. We've managed to achieve all our objectives, definitely. It's been really good footfall and we've met with some really good people who have a lot of potential for us.
We've spoken to the right sort of people – we get the right number of leads but we also get our name out there to the younger crowd that will become the decision makers later. It gives us a bit of brand recognition in that respect as well. That's what it's about for us. It's about getting our name in front of the right people in the right way. We bring people here through the mop challenge and by being on the promotional postcard which worked really well for us.
Bath ASU & Pharmaxo
We don't normally exhibit, this is the first time that we have. But we're actually two companies and we're changing the structure of our organisation. We make these high-tech products, and they've always gone down the hospital route, but now they're going down the home care route as well. So now we have two routes to market, we wanted to explain that to customers. One of our brands is very well known, but the other isn't so much, so it's about getting that out there. I think we've made the right decision, because a lot of people are looking at getting involved in the community, and so we're getting a lot of interest. The people that we have spoken to have been the right sort of people, it's very targeted.
We come every year, Omnicell used to be called Avantec and so we've inherited it and come every year. It's busy here on the stand here, we have a big stand and get a lot of footfall. We've always found that we have a lot of interest because of the equipment that we have. We do also get a good level of brand awareness and that has been particularly important for us when we changed to Omnicell. It's a US company and it's quite new to the UK so it's been an important journey for us. Last year we saw the right sort of people – we met a good number of Chief Pharmacists.
It's an opportunity for us to meet a lot of customers who are interested in the respiratory side of the business, especially the pharmacists who are connecting to the patients. We like to give information that can help patients. It's busy here and we're seeing a nice mix. They tend to come to the stand because they like to get information from us about the products that we sell. We like to find out from customers as well what their patients are looking for and this event is useful for that.
In my role I meet and engage with clinical pharmacists. We're in the initial phase of launching our product so it's a very important audience to us. We meet the right kind of people here. There are many stakeholders in different functions who are involved in the buying and implementation of biosimilars, and pharmacists are an important part of that. Particularly in the earlier phase of the launch. So, it's important for us to be here. I find this show more useful than the clinical shows because I'm able to engage more with the pharmacists.
We had a stand and we sponsored the tech theatre to gain presence at this year's CPC. That went well, and we've been even busier this year in terms of the stand. That's partly because we're close to the theatres and that really helps. People have been coming to talk to us and we're meeting the right sort of people – a lot of hospital pharmacists. We're getting a lot of questions on data and our electronic services – basically all of our key products. But we've also had some people who don’t know much about us so that's good because we can get our name out there – reaching out and letting people know who we are and what we do. That means once they see our products they recognise it and feel familiar with it. That means obviously there's some brand awareness and making people familiar with our products, but also we're looking at setting up quite a lot of user research, so that's good because if we speak to somebody who is really interested in a particular product that means we can get them signed up to our user groups.
We wanted to showcase our clinical pharmacy programme to all the delegates here and let them know about our national aseptic review that's taking place. We're meeting the right sort of people for that.
South West Pharmacy
We came here because we're doing a big recruitment drive for the South West. We're trying to drum up some interest and get people to move down to the South West. We have a network locally but this gives us access to more people. There's been a lot of interest so far.
We haven't come before, so we came here to get our name out and meet more people. We're trying to expand, we're currently working in about 8 different areas in the UK. We want to speak to pharmacists, learn about where they are, what they need, so we can expand, just get some more contacts. It's been really busy for us, we've had lots of people at the stand. We might move into training different types of pharmacist so a lot of this is about getting a feel for what's out there.
We train half the UK's GPs and we're doing a lot of work with CPD in terms of helping to upskill pharmacists in order to work in GP practices. We thought we'd come and meet other people who are doing similar things. Our objectives here are to create some visibility and it's been really good so far in that respect. We've also spoken to people who have been on our courses which is really nice, and we've spoken to business partners while we're here – it's easy to speak to people here who might be difficult to get hold of otherwise. I really like the idea of having the education hub.
Healthcare at Home
We work within the pharmacy environment. We dispense high-cost medicine, so a lot of our core customers are likely to be here, whether that's pharmaceutical companies or the NHS. There's been a steady flow that's building throughout the day. We've seen a lot of people from the manufacturing side. This is the main pharmacy show that we come to. Our objectives when we come here are lead generation, we hope to sign up centres or trusts for homecare services. There's a lot of opportunity at the moment around biosimilars, and that's hopefully where we'll get some leads across the next couple of days.
It's been busy, a good steady flow of people from across the UK. We've come here previously and found it worthwhile. It's a lot of brand recognition, that's why we come here. We want to get both our company name and awareness of products out there. In previous years we've had success – hence why we keep coming back. This is the only pharmacy show we come to – the other shows we go to are geriatric shows. Here, we see a nice steady flow – compared to other shows where we tend to see it all come at once.
We came here to find leads and break into the market. This is the priority of our business, is to get pharmacists involved. This audience is the right one for us. We've met some good people so far. We go to other shows in different industries. There is a little bit of brand recognition as well, some rapport building because a lot of our existing customers are here already.
Health Education England
We always come to this show primarily because there are 3000 pharmacists here – it's the best place to have that interaction with pharmacy professionals. We've certainly had a lot of interest. Our objectives are to promote our programs, promote our course content, and we've been successful in that – uptake has been good. It's a mixture of lead generation and brand awareness, we need to promote HEE as an organisation. A lot of people have heard of us but don't necessarily know what we do. We've got some very specific pharmacy courses that we're promoting as well so that's important to us. The education hub is a really good idea. If anyone wants to speak to higher education institutions, then having them in a central space works really well, particularly being so close to the education theatre.
Oxford Pharmacy Store
We're part of the NHS, here to show some of our products, explain what we do. We come back every year as it works for us. We've met a lot of our suppliers that we work with.
Pharmacists are important to us, we generally get a good footfall and lots of engagement opportunities. We come here for both brand recognition and lead generation. When we've come in previous years and always achieved our objectives, it's busy on the stand now so it's looking good. We're quite well established so we meet a lot of people and they are generally the right kind of people we're wanting to speak to.
We're a really niche company, and we came here looking to find the paediatric pharmacists. It was really busy and I've been speaking to some really good people.